As a building and remodeling contractor, you are an expert in your field. You know everything there is to know about home construction, design, permitting, trends, and more.
So why not share that knowledge with your customers?
Knowledge sharing with your customers (and especially your future customers) is one of the most effective ways you can market your business. Here are 5 reasons why you should work to make your customers smarter.
Provides Value to Your Customers
The only way a content marketing program can work is by providing value to your audience. There is so much competition for people’s attention, so if people don’t get something out of your content, they will move on.
In other words, they want value. They want the time spent reading your blog or watching your video to be time well spent.
And it just so happens that a lot of people are naturally curious about home building and remodeling. What else explains the popularity of HGTV?
By providing educational content, you’re feeding that curiosity, getting people to spend more time with your content, and building your brand.
Emphasizes Your Expertise
Hiring a contractor is a big decision. Homeowners want to know that the company they choose knows what they’re doing and can be trusted to get the job done right.
Providing educational content goes a long way toward showing potential customers that you know what you’re doing. It also allows you to show off your skills and knowledge in a way that doesn’t come off as bragging.
It also answers many questions customers have, which has a couple of other benefits, which we’ll discuss next.
Quality Content Benefits Your Website
When homeowners are planning a building or remodeling project, they have a lot of questions. Where’s the first place anyone goes when they have a question about something?
Google, of course.
Homeowners will want to research everything from expected costs, to process, to trends. By sharing knowledge and providing educational content, you can make sure that one of the first sites that come up in their search results is yours.
Improves Your Customers’ Understanding
Another benefit of answering customers’ questions through educational content is that it leads to smarter customers.
When a customer comes to you, already knowledgeable about the process, costs, and options, closing the deal is much easier. You don’t have to spend as much time managing their expectations and telling them how the process works. You’re also less likely to have objections and concerns come up during the job.
Overall, smarter customers are much easier to work with, because they know what they can get and how they can expect the project to go. So you can focus on getting it done and not have to hold their hands.
Enhances Your Visibility in the Industry
As we mentioned above, people are naturally curious about home building and remodeling. If you can be the company in your area to feed that curiosity, to provide information people want and need, to share your knowledge, your company will stand out online.
That curiosity people have, and their tendency to research everything on Google before they call a contractor means that people are going to find the information they need.
They can find it on someone else’s site, or they can find it on yours. If they find it on yours, they have an opportunity to experience your brand and see what you’re all about.
You can’t ask for much more than that.
Get started. It’s easy!
The best part about creating educational content is that the hard work is already done. All the knowledge and expertise are in your head. You don’t need to do any research. You just need to find a way to put it into words.