Define Your Business’s Purpose

Define Your Business’s Purpose

Understanding why you do what you do is critical to effective marketing. What’s your business’s purpose? Being able to answer that question will go a long way toward helping market your company more effectively, and having greater meaning in the minds of your...
Focus Your Email Marketing on One of These 3 Strategies

Focus Your Email Marketing on One of These 3 Strategies

People have been using email for around 30 years. In technology years, that’s ancient. So you would think that email marketing is long dead, replaced by social media or other forms of reaching customers. But you would be wrong. In their 2021 benchmark report, “The...