Blog
What We Do and Why We Love It
It’s said that if you do what you love, you’ll never work a day in your life. It’s a nice phrase, but how realistic is it? In fact, most people don’t get to do what they truly love, as the cold realities of life too often get in the way. But at RT Marketing, we must...
Focus Your Email Marketing on One of These 3 Strategies
People have been using email for around 30 years. In technology years, that’s ancient. So you would think that email marketing is long dead, replaced by social media or other forms of reaching customers. But you would be wrong. In their 2021 benchmark report, “The...
5 Benefits of Knowledge-Sharing with Customers
As a building and remodeling contractor, you are an expert in your field. You know everything there is to know about home construction, design, permitting, trends, and more. So why not share that knowledge with your customers? Knowledge sharing with your customers...
Put on a Show – What builders and remodelers can learn from Carvana
In the last few years, a lot of new companies have emerged to disrupt the status quo in their industries. One of those companies is car retailer Carvana, and they set an interesting example for builders and remodelers. In case you’re not familiar, Carvana is an online...
Relationship Marketing – Surprise & Delight
Small Gestures Can Make A Big Difference In any relationship, whether it’s between spouses, siblings, or friends, it’s the little things that make them special. Those small moments when someone does something nice tend to live on in memories longer than the grand...
5 Ways to Get Customers’ Attention
Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach...
2021 Housing Market: Why you should market when business is booming
Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent...
Rebranding a remodeling company and when you should do it
There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate...
Beginner’s Guide to Remodeler Marketing
Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they...
Contractors – Claim Your Online Listings
When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler...