Marketing Tips
For Contractors, Home Builders, & Manufacturers
Why home builders and remodelers should keep marketing when they’re busy
Right now, home builders and remodeling contractors have all the work they can handle. There is a huge demand for their services, and supply chain issues are placing a limit on how much work they can actually complete. So it stands to reason that the last thing they...
How home remodeling contractors can generate word-of-mouth advertising
5 ways to get your customers talking about you to their friends & neighbors Word-of-mouth advertising is one of the oldest and most powerful forms of marketing there is. And it’s especially important for home remodeling contractors. When someone is thinking about...
Home remodeling contractors can create happy customers with micro-moments
Make your customers remember you with small gestures Sometimes, little gestures can make a big impact. It’s true in your relationships with your friends and family, and it’s true in your relationships with your customers. Homeowners hire designers, home builders and...
How Home Building & Remodeling Contractors can Use Photos for Marketing
5 Ways to Use the Pictures and Videos You Take Every Day In a previous blog, we discussed why it’s important to take more pictures. It’s a visually driven world we live in, and your potential customers want to see what you do, how you do it, and who you are. And, you...
Remodeling Contractors: Market Your Business by Promoting Your Subcontractors
3 Reasons for Referring Business to Your Subcontractors and Colleagues Looking for an easy way to generate website traffic, build goodwill, and get referrals for your home building and remodeling business? Try promoting the subcontractors and partners you trust. As a...
Contractors Should Take More Pictures
Don’t overlook one of the most powerful marketing tools you have. Pictures tell your story. It may sound cliché, but it’s true. One of the best things you can do to market your home building or remodeling business is to use pictures. It’s true for almost every...
Your Business Purpose: It’s More Than Home Building & Remodeling
Understanding why you do what you do is critical to effective marketing. What’s your business's purpose? Being able to answer that question will go a long way toward helping market your company more effectively, and having greater meaning in the minds of your...
Why Home Builders & Remodelers Should Celebrate Their Employees
To get attention, make your employees central to your marketing. These days, a big part of successful marketing is standing out. And standing out means being different. Not better. Not less expensive. Different. When it comes to marketing their services, most home...
What We Do and Why We Love It
It’s said that if you do what you love, you’ll never work a day in your life. It’s a nice phrase, but how realistic is it? In fact, most people don’t get to do what they truly love, as the cold realities of life too often get in the way. But at RT Marketing, we must...
Focus Your Email Marketing on One of These 3 Strategies
People have been using email for around 30 years. In technology years, that’s ancient. So you would think that email marketing is long dead, replaced by social media or other forms of reaching customers. But you would be wrong. In their 2021 benchmark report, “The...