Blog
IBSx: Remodeling and building trends for 2021
While we all would have loved to have been in Orlando for this year’s International Builders Show, the pandemic changed those plans like it has so many others. So instead, we joined the industry for the first-ever IBSx virtual show. Last week, we shared some of the...
IBSx: 2021 looks good for remodeling
It was a decidedly different feel to this year’s International Builders Show and Kitchen & Bath Industry Show. Instead of heading to sunny Orlando, the RT Marketing team joined the rest of the industry at our computer screens to find the latest in products and...
The Contractor’s Guide to Google My Business
Being visible online – especially on Google – has never been more important, especially as a local small business. Even as a remodeler or builder, you need to be easily found when homeowners are searching online. Despite this, many companies don’t ever lay claim to...
How to Build an Email List for Your Remodeling Company
Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To...
6 Reasons Why Your Blog Isn’t Working
Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and...
Smart Home Features Homeowners Want
In last week’s post, we talked about some of the most important trends shaping home building and remodeling in 2021. COVID has accelerated many of the changes in the housing industry and the adoption of smart home features is another one of those, recent research...
Marketing to 2021 Home Trends
2020 changed the way we lived and worked, as we all experienced a major shift in our day-to-day lives. It’s not surprising that homeowners are looking for their homes to adapt with the changing times. Our marketing needs to change, too. Remodelers and builders need to...
2021 Social Media Trends Remodelers Need to Know
Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today....
Why You Should Start a Remodeling Podcast
At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard...
Capitalizing on the Second-Home Boom
One significant effect of this year’s coronavirus pandemic has been a booming market in vacation homes. While many households are struggling financially, there are also many that are taking the opportunity to find second homes away from larger metro areas. For...