Strong & Recognizable

Branding & Positioning

Branding and positioning are two critical concepts in marketing that play a significant role in building and maintaining a successful business.


Branding refers to the process of creating a unique name, design, and image that identifies and differentiates a company or product from its competitors. A brand encompasses a company’s values, mission, and vision, and it is the perception that customers have of a company’s products or services. Effective branding can help businesses establish trust and loyalty with their customers, enhance their reputation, and increase their market share.


Positioning, on the other hand, refers to the process of creating a distinct image and identity for a product or service in the minds of the target customers. It involves identifying the unique benefits and features of a product or service and positioning it in a way that highlights its advantages over the competition. A well-executed positioning strategy can help businesses attract and retain customers, improve their competitive edge, and increase their revenue.

In essence, branding is about creating an identity for a company or product, while positioning is about establishing that identity in the minds of the target audience. Together, they can form a powerful marketing strategy that helps businesses stand out in a crowded marketplace and build a strong and lasting relationship with their customers.

“Your brand is the single most important investment you can make in your business” – Steve Forbes

Illustration of a four-star rating to indicate the importance of branding

Your Brand is Who You Are
Your Positioning is Why You Are

Why are you different, the best choice, the best way, the problem solver, the solution to why your target market should care, be involved, listen, and take action? It’s what you own and what your market needs. They meet and form a very meaningful bond.

Mission, Vision, Personality, Values, Loyalty Expectations, Products, Services, Actions Measurements, Focus and Promise

Why Choose RT Marketing?

We have been the branding agency for Manufacturers, Remodelers, Home Builders, Designers, and other Building Industry Professionals for 32+ years.

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