Apr 26, 2021 | Advertising, All Posts, Marketing, Marketing Strategy
Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach... 
Apr 7, 2021 | Advertising, All Posts, Marketing Strategy
Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent... 
Apr 1, 2021 | All Posts, Marketing, Marketing Strategy
There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate... 
Mar 16, 2021 | All Posts, Digital Marketing, Email Marketing, Marketing, Marketing Strategy, Print Marketing
Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they... 
Mar 1, 2021 | All Posts, Building Industry Information, Marketing
While we all would have loved to have been in Orlando for this year’s International Builders Show, the pandemic changed those plans like it has so many others. So instead, we joined the industry for the first-ever IBSx virtual show. Last week, we shared some of the... 
Feb 25, 2021 | All Posts, Building Industry Information, Marketing
It was a decidedly different feel to this year’s International Builders Show and Kitchen & Bath Industry Show. Instead of heading to sunny Orlando, the RT Marketing team joined the rest of the industry at our computer screens to find the latest in products and...