Feb 11, 2021 | All Posts, Marketing, SEO
Being visible online – especially on Google – has never been more important, especially as a local small business. Even as a remodeler or builder, you need to be easily found when homeowners are searching online. Despite this, many companies don’t ever lay claim to... 
Feb 4, 2021 | All Posts, Email Marketing, Marketing, Marketing Strategy
Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To... 
Jan 28, 2021 | All Posts, Digital Marketing, Marketing, Social Media, Technology
Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and... 
Jan 25, 2021 | All Posts, Building Industry Information, Marketing, Technology
In last week’s post, we talked about some of the most important trends shaping home building and remodeling in 2021. COVID has accelerated many of the changes in the housing industry and the adoption of smart home features is another one of those, recent research... 
Jan 21, 2021 | All Posts, Building Industry Information, Marketing, Marketing Strategy
2020 changed the way we lived and worked, as we all experienced a major shift in our day-to-day lives. It’s not surprising that homeowners are looking for their homes to adapt with the changing times. Our marketing needs to change, too. Remodelers and builders need to... 
Jan 21, 2021 | All Posts, Digital Marketing, Marketing, Marketing Strategy
Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today....