May 31, 2022 | Branding, Marketing, Marketing Strategy
As a building & remodeling contractor, your brand is what attracts people to your business. It is more important than ever to have a brand that stands out from your competitors. If your brand is tired and stale, or if you have made significant changes to the... 
Mar 21, 2022 | Advertising, Branding, Marketing, Marketing Strategy, Uncategorized
Right now, home builders and remodeling contractors have all the work they can handle. There is a huge demand for their services, and supply chain issues are placing a limit on how much work they can actually complete. So it stands to reason that the last thing they... 
Jun 25, 2021 | Branding, Marketing, Marketing Strategy
In the last few years, a lot of new companies have emerged to disrupt the status quo in their industries. One of those companies is car retailer Carvana, and they set an interesting example for builders and remodelers. In case you’re not familiar, Carvana is an online... 
Aug 11, 2020 | Branding, Digital Marketing, Marketing Strategy, Social Media
In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a... 
Mar 10, 2020 | Branding, Digital Marketing, Marketing, Marketing Strategy, Relationship Marketing
Social media is a great place to spread the word about your building or remodeling business. From a marketing perspective, social media is necessary, but when allocating your spending, you should take some things into consideration. When it comes to leads and ROI, all... 
Feb 24, 2020 | Branding, Marketing, Remodeling Sales, Sales Process
Someone found your remodeling company when their friend shared one of your Facebook posts and called you on a Monday morning. Your gatekeeper prescreened the caller and set up an appointment, setting your well-defined sales process into motion. Your seasoned...