Why is rebranding sometimes the best choice for a company? What are the advantages and disadvantages of changing a company name or logo? There are many reasons why a company selects this path. Perhaps the demographic of their target audience is changing, or the...
Edited for accuracy in 2019 There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients....
Edited for accuracy in 2019 Facebook. Twitter. LinkedIn. How is a business supposed to keep up with various social media platforms? And they are constantly evolving. Everyone seems to have a blog these days, but the quality of content has become paramount. In our...
