One significant effect of this year’s coronavirus pandemic has been a booming market in vacation homes. While many households are struggling financially, there are also many that are taking the opportunity to find second homes away from larger metro areas. For...
2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what...
RT is sending a team to the NAHB International Builders Show (IBS) and NKBA’s Kitchen and Bath Industry Show (KBIS)in Las Vegas this month! We are looking forward to learning all the latest building industry news and in-depth trends for home building and remodeling....
Third-party recognition can help solidify your company’s reputation. This is part 2 in our series on reputation management. As marketers, we are happy to help clients navigate the nuances of appropriately managing their reputations, especially online. It is...
By Robert Kraay, PhD In October I had the privilege of attending trade association conferences, including the Fall Education Experience in Denver, Colorado, hosted by the National Association of the Remodeling Industry (NARI); and the Fall Leadership Conference of the...
Why is a niche marketing company preferable to a general marketing company? Due to the nature of what design/build/remodel companies like yours do, there’s not much time left for marketing. And you need marketing. We know your industry. Our team has a combination of...