Understanding why you do what you do is critical to effective marketing. What’s your business’s purpose? Being able to answer that question will go a long way toward helping market your company more effectively, and having greater meaning in the minds of your...
To get attention, make your employees central to your marketing. These days, a big part of successful marketing is standing out. And standing out means being different. Not better. Not less expensive. Different. When it comes to marketing their services, most home...
It’s said that if you do what you love, you’ll never work a day in your life. It’s a nice phrase, but how realistic is it? In fact, most people don’t get to do what they truly love, as the cold realities of life too often get in the way. But at RT Marketing, we must...
People have been using email for around 30 years. In technology years, that’s ancient. So you would think that email marketing is long dead, replaced by social media or other forms of reaching customers. But you would be wrong. In their 2021 benchmark report, “The...
As a building and remodeling contractor, you are an expert in your field. You know everything there is to know about home construction, design, permitting, trends, and more. So why not share that knowledge with your customers? Knowledge sharing with your customers...
In the last few years, a lot of new companies have emerged to disrupt the status quo in their industries. One of those companies is car retailer Carvana, and they set an interesting example for builders and remodelers. In case you’re not familiar, Carvana is an online...