Jul 29, 2021 | Marketing, Marketing Strategy, Relationship Marketing
As a building and remodeling contractor, you are an expert in your field. You know everything there is to know about home construction, design, permitting, trends, and more. So why not share that knowledge with your customers? Knowledge sharing with your customers...
May 26, 2021 | Marketing, Marketing Strategy, Relationship Marketing
Small Gestures Can Make A Big Difference In any relationship, whether it’s between spouses, siblings, or friends, it’s the little things that make them special. Those small moments when someone does something nice tend to live on in memories longer than the grand...
Sep 24, 2020 | Marketing, Relationship Marketing
Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer...
Sep 1, 2020 | Marketing, Marketing Strategy, Relationship Marketing
When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential...
Aug 6, 2020 | Marketing, Marketing Strategy, Relationship Marketing
As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop...
Jun 21, 2020 | Marketing, Marketing Strategy, Relationship Marketing
When a recession hits, marketing tends to be one of the first things cut. It seems like an easy way to cut expenses, but that only works in the short term. Research has shown us that, ultimately, companies that cut advertising and other marketing expenditures are hurt...
