Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic...
I’ve said it before and I’ll say it again: as a contractor, photos of your finished work are your most valuable advertising asset. Now that you’ve already read Part 1 in our series on achieving effective remodeler photos, get ready for some pointers for setting the...
Third-party recognition can help solidify your company’s reputation. This is part 2 in our series on reputation management. As marketers, we are happy to help clients navigate the nuances of appropriately managing their reputations, especially online. It is...
Your best advertisement, as remodelers and home builders, is finished remodeling photos; however, inviting every single one of your prospective clients to an open house would be a logistical nightmare! Photographs of your finished work are how most people get a...
Your building or remodeling company has an excellent prequalifying process. Contact forms from your website are promptly responded to, and the pre-screening for a sales appointment begins. Once the sales appointment has been set, your highly trained salesperson shows...
Defining a marketing budget—like any other business initiative—is never comfortable. It is a matter of discipline but there are steps you can take to determine the right budget for your specific needs. You can also contact us to help with this or any other remodeling...