Feb 24, 2022 | Marketing Strategy, Relationship Marketing, Reputation Management, Uncategorized
5 ways to get your customers talking about you to their friends & neighbors Word-of-mouth advertising is one of the oldest and most powerful forms of marketing there is. And it’s especially important for home remodeling contractors. When someone is thinking about... 
Jan 19, 2022 | Marketing, Marketing Strategy, Relationship Marketing, Reputation Management
3 Reasons for Referring Business to Your Subcontractors and Colleagues Looking for an easy way to generate website traffic, build goodwill, and get referrals for your home building and remodeling business? Try promoting the subcontractors and partners you trust. As a... 
Mar 16, 2021 | Digital Marketing, Marketing, Marketing Strategy, Reputation Management, Uncategorized
When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler... 
Dec 11, 2020 | Marketing, Reputation Management, Social Media
Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the... 
Jul 16, 2020 | Marketing, Marketing Strategy, Reputation Management, Social Media
For years, we’ve seen most remodelers opt to stay quiet on politics and other issues in their social media efforts. It goes to the age-old goal of many companies in their marketing: offend nobody. That has been slowly changing over the last few years, a shift that... 
Feb 17, 2020 | Remodeling Sales, Reputation Management, Sales Process
Having an effective prequalifying method for your remodeling leads saves you both time and money. It’s particularly important to have a solid prescreening process if you are still going on sales calls as the owner of a remodeling or building company. Your time...