Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the...
We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But...
It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees...
When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can...
In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a...
When is the right time to spend money on your social media? And when should you rely on your content to push your efforts forward? It’s not easy to figure out the best way to grow your social media reach. There are benefits and drawbacks to both organic and promoted...