Wouldn’t it be amazing if instead of chasing down leads, clients would just come to you? Well, with a little bit of planning, that can happen for your Commercial/Industrial Manufacturing business!

It’s called inbound marketing and has been a successful marketing strategy for decades. 

What is Inbound Marketing?

Inbound marketing is all about attracting potential clients and giving them the information they want before they decide to commit to working with a company.

Today’s buyers spend more time researching online than ever before, whether they are consumers or other businesses. Having content that brings people to your website or social media pages will allow them to do their research on their own time without feeling like they’re bothering you.

As a manufacturer, this type of marketing is especially important since you typically have a longer sales cycle. Having readily available and engaging information will help attract clients to your manufacturing business who will reach out to you once they’re ready to move forward.

This way, you won’t waste time trying to get the attention of people who don’t want your services. 

How Does Inbound Marketing Work?

To be successful in inbound marketing, you’ll need a website with a lead capture feature. You want potential clients to not only visit your website but want to visit again. Your website needs high-quality educational content with strong brand positioning that makes clients trust you and view you as the experts that you are.

Next, you’ll want to find out what your future clients want to know about what you have to offer. This will require research into keyword searches and hashtags if you use social media to attract clients. Keywords and hashtags will help you rank high on Google, leading to more website traffic and, eventually, more business.

Finally, you’ll need to turn curious researchers into clients. To convert clients, you’ll need a solid call to action in your content with an emotional connection to your manufacturing services and products. As we mentioned before, you should also have a lead capture feature so you can put your site visitors onto a mailing list where they will continue to receive content from you, which will keep you top of mind.

What Kind of Content Should You Post?

Before you start posting content on your website or social media pages, you need to take a step back and really think about what future clients need to know about you and your services.

Once you know what clients are looking for, you’ll want to post ads, videos, and blogs related to those topics that connect and inspire. You’ll also want to send future clients a newsletter or short emails with information on new and innovative products they may be interested in. 

Give It a Try!

Experts say you need to have between 15-20 pieces of content on your website in order to start being ranked on Google. These blogs, videos, or other types of ads need to have keywords related to your work in order to drive the most traffic to your site. However, if there is market confusion online for your products/services your competition has the same keywords, standing out in the pack may be something out of your wheelhouse.

If you need help with the content, that’s what we’re here for. We can create personalized pieces that will bring clients to you. Let’s get in touch to discuss your inbound marketing strategy.