5 Ways to Use the Pictures and Videos You Take Every Day
In a previous blog, we discussed why it’s important to take more pictures. It’s a visually driven world we live in, and your potential customers want to see what you do, how you do it, and who you are.
And, you have no excuses. You probably have in your pocket (or in your hands as you read this) a device that’s capable of taking high-quality photos and videos. It’s never been easier to capture a moment in still photos, video, or both.
So you’re convinced. You’ve decided to take lots of pictures. Now what? What can you do with them?
Here are some ideas for how you can use your photos (and video) to enhance your marketing.
Social Media
This is the obvious one. Any time you take a photo, the first thing you should be thinking is if it will work on social media. Instagram, LinkedIn, Facebook, TikTok, whichever platforms you use, they all benefit from using photos.
For home building and remodeling contractors, the best platform might be Instagram. People love looking at home improvement photos and videos, and Instagram is a popular platform. But don’t overlook LinkedIn, as it’s easier to gain an audience there.
Regardless, be sure to include a short description of what your photo or video shows.
Blog Inspiration
You know that blogs are an important part of generating SEO and website traffic. But it can be tough to think of new topics to write about.
If you’re ever short on ideas, look through your photo catalog. You might find, for example, photos showing how you installed some kitchen cabinets, or uncovered rotted subfloors, or brought a staircase up to code.
Each one of those – and more – could be turned into a blog post in which you describe the challenge and how you approached it. And, you already have images to go with the blog.
Another great way to keep in touch with your customers is email. The possibilities here are endless.
You might send personalized emails to customers to keep them updated on their home’s progress. You might have a monthly e-newsletter about design trends and inspiration. Or you might have an email that educates customers about the remodeling process.
All of those emails need one thing – pictures. Photos in an email make them more engaging and more likely to be read.
Sales Presentations
Another great way to use photos is in the presentations you give to prospective customers. Imagine meeting with a customer and they ask about how their kitchen might look with shaker cabinets.
Then you pull out your kitchen design guide and show them photos of a kitchen you installed. Instead of showing a manufacturer photo, you demonstrate your work, which is much more compelling and tangible to the customer.
Documenting Projects
Finally, this isn’t a marketing tactic, but it could be just as important. Keep a file of photos of every job you do, especially if there are unexpected problems that affect the cost or timeline.
It could come in handy if your customer ever has a question about the job, or if there is a dispute at any point.
If you’d like to discuss more ideas about how to use photos to market your business, contact us! We’d love to help.