Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they need to be “out there” – spreading the word about their businesses.
Here are helpful tips to get you started in marketing your remodeling business. A blog is no substitute for a personal consultation, but these articles can point you in the right direction.
Websites For Remodelers
It’s surprising how many small businesses still don’t have a website. Even if it’s just a simple site that tells a little about your services, your experience, and how potential customers can contact you, it is essentially an online brochure for your company.
It’s best to have testimonials, a portfolio of your work, and content about your contractor services that will help potential clients find you through Google, Bing, and other search engines.
Including a blog lets you take advantage of content marketing, a method that involves sharing articles, videos, and graphics that stimulate interest in your services instead of just your brand.
Of course, your site needs to be responsive (functioning correctly on every screen size), due to all the mobile devices and tables out there.
Claim Your Contractor Listings
Speaking of search engines, one of the best ways to be visible online is to claim your Google My Business profile and other contractor listings. There is a lot more you can do with your GMB listing but claiming it is a start. See our guide to Google My Business here.
E-newsletters and other email outreach should be a significant part of your digital marketing program. According to the Direct Marketing Association, every dollar spent on email marketing returns $42. Email also helps drive more business than social media on average.
You should never purchase an email list – that’s a great way to get labeled as a spammer. Instead, we can help you work on organic ways to grow your list. It’s better to be hitting a small group of interested customers than blasting out to a large group that isn’t looking for remodeling services.
Protect Your Online Reputation
It’s also important to ask for reviews and monitor them as you build your online reputation. You can have Google alerts set up for your business and be monitoring review sites and social media for posts about your company. Consumers trust other consumers, so remember to ask past customers to post reviews of your services on Houzz, Google, and other online review sites.
Read more: Leveraging Your Customer Service Success
Have A Print Marketing Strategy In Your Marketing Mix
Many companies in the remodeling industry make the mistake of ignoring print marketing in favor of digital marketing. The truth is that the best marketing strategy integrates online and offline channels. According to research from Pitney Bowes, integrating print and digital marketing results in a 76 percent higher response rate.
Social Media Platforms
Facebook, Instagram, Twitter, and their like should be an important part of your remodeler marketing strategy but they shouldn’t dominate your efforts. These are some of our top articles on the best ways to use social media:
Just like an investment portfolio, it is important to have a diverse and well-rounded marketing strategy. It’s not unusual for one marketing channel to fall from grace, or at least have a minor downturn, and you don’t want your hard-fought efforts to disappear.
Whether you are a well-established firm or just opening your doors, we can help you find the right mix for your remodeler marketing plan. Contact us today to find out how we can help you grow your remodeling business.