It’s said that if you do what you love, you’ll never work a day in your life. It’s a nice phrase, but how realistic is it? In fact, most people don’t get to do what they truly love, as the cold realities of life too often get in the way.

But at RT Marketing, we must be fortunate. We do get to do what we love, but it has less to do with what we do, and more to do with who we do it for.

We are a  full-service marketing firm. We could offer our services to just about anybody from restaurants to car dealerships. But we focus on home building, remodeling, and general contractors because it’s an industry that’s close to our hearts.

Our Affinity for Building

Of all the professions one could pursue, creating homes for people, for families to live in is among the most noble.

After all, the concept of home is at the very foundation of civilization. It’s the place where many of life’s most important events take place, where we bond with family members and friends, where we grow up, where we can feel safe and loved.

We have a deep affinity for the people and companies who provide these homes – the builders and contractors. The services they provide are rooted in a desire to help people, to solve their problems and allow them to be comfortable and secure in their homes.

These services are also rooted in the idea of working with your hands, learning and applying a skill, and putting in an honest day’s work. It’s about the sense of accomplishment that comes from creating something that wasn’t there before, and that will stand for generations to come.

If it sounds like we’re waxing poetic about the building and remodeling profession, forgive us, but we have good reason. After all, that’s where our roots are, too.

A Heritage of Building

Anthony Souza, CEO and Owner of RT Marketing and our parent company, The Souza Agency, Inc., has his background in real estate development, design, and construction.

For 42 years he has created commercial and residential real estate developments that families and business owners would enjoy for years to come. His passion for excellence and innovation has shaped everything from hotels to residential communities, professional centers, office parks, fraternal homes, and a unique timber-frame event venue in Maryland.

His pride in building things, in creating something new, is only matched by his desire to help families and businesses build and grow their future for generations to come. It’s a motivation that stems from proudly serving six years of active duty — including four years of sea duty —after graduating from the U.S. Coast Guard Academy. Saving lives and property at sea, and now on land, further charts a bold course for RT Marketing.

We Can Help You

In the course of creating his development companies, including, Souza also developed an interest and a successful business for branding, positioning, and strategic marketing when they created The Souza Agency, Inc. in 1983, which is what led him and his wife Roseanne to recently include RT Marketing as a Souza Enterprise.

Today and for 31 years, RT Marketing prides itself on serving the home building and remodeling industry. We work exclusively with builders, design/build firms, and contractors around the country.

Our mission as a contractor marketing agency is to help these businesses tell their stories, showcase their craftsmanship, and get noticed by the people and families who need their help. If you are one of these companies, there are two things you should know.

  • First, we admire what you do. You make people’s lives better by making their homes better, safer, warmer and more welcoming.
  • Second, if you’re struggling with marketing, we can help. Marketing, including search engine optimization and social media marketing, doesn’t come easy to everyone, but we have the team and expertise to help you get noticed.

Look at your business goals, think about your current marketing approach, and if it’s not producing the results you need,  get in touch with us for a free consultation. You can contact Roseanne anytime at 828.328.8956, Ext #320, or email her: