Branding & Positioning

These elements come before marketing, advertising and public relations, social media, traditional print media, custom publishing.

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Strategic Marketing

We know marketing, we know the manufacturing and building industry, and we know how to make them work together.

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Online & Offline Marketing

Once Branding & Positioning is set, strategic and integrated marketing follows. Why? The emotional connection to your target market now exists.

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We provide strategic and integrated marketing services to manufacturers and home improvement professionals, such as remodeling companies, home builders, designers, and construction professionals. Whether you’ve been in business for many years or have decided to start your own business this year, we have the tools and knowledge to help you grow and be Right On Target.

For 32+ years, we’ve focused on these industries,
helping entrepreneurs around the USA—like you— to build and grow successful businesses.

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The Marketing Services You Need 

Strategic and integrated marketing  can’t rely on discounts and pricing gimmicks; however, focusing on a specific geographic service area may be necessary. This eliminates many of the standard promotional methods other marketing agencies depend on. As an agency focused on this robust USA industry, we can help you concentrate your advertising dollars where they count and be on time, and Right On Target.

From Branding and Positioning and strategic marketing initiatives to online marketing and offline traditional media such as print newsletters, ads, billboards, radio ads and more, we are here to be your expert. We do more than develop marketing and advertising campaigns and design attractive websites. We will also keep those campaigns focused on your target audiences, build your local or national visibility, grow your brand’s emotional connections, and guide your unique message. You’ll gather clients who love your work and keep coming back to enjoy it again and again. 

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Adaptive Marketing
for a Changing World

People change, new technologies emerge, Google updates their algorithms. An automated, pick-from-a-menu kind of marketing strategy can be too rigid. Plus, some aspects of your marketing will be more important than others and some common marketing channels may not be worth the time.

When you work with RT/SOUZA, you get a team of marketing experts using their unique strengths to develop a strategy for achieving your goals. We then continue to monitor your progress and, if needed, adjust your marketing plan to give you the best results and keep it
Right on Target.

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Why Choose RT/SOUZA?

Experience | Knowledge | Focus

Whether you’re an integral part of a very large team, a one or two-person shop, a robust franchisor, or a new franchisee, a manufacturer or home builder, we’re here for you. When you’re highly focused and love your work, new business should come streaming in the door. We’ll work tirelessly to help make that happen.

From our inception over 32 years ago, we have been focused on strategic marketing for manufacturing,  remodeling, and home building industries. We stay current on the latest trends in the USA—which can change quickly— both in your world and in ours!

Testimonials & Featured Clients

It took a couple of years, but we can honestly say RT Marketing has taken our business to a place where we pretty much only receive leads (great leads) from our desired geographic area. This has allowed us to be more selective in the type of project we take on, and its location – and that is a HUGE accomplishment! RT has always been so attentive to our needs. They listen to our ideas, and are willing to work with us. We love RT Marketing, they’ve become family to us, they are simply the best!!

Keely Contant, Atlanta Design & Build (now Alair Homes Marietta)

RT Marketing has been a great partner for the North Carolina Home Builders Association for more than a decade. We have several websites to maintain, including for our 21st Century Expo tradeshow as well as the main association homepage, nchba.org. RT Marketing delivers outstanding customer service. If an issue ever arose, their staff was easy to contact and always quick to respond. I would absolutely recommend RT Marketing to anyone looking for web design and site maintenance.

Jeffrey Turner, Director of Communications @ North Carolina Home Builders Association

The RT Marketing team has a tremendous sense of style. I get compliments about my logo and art work regularly. The web page is several years old and still feels fresh and engaging.

Dan Tibma, Tibma Design Build

They helped us produce and distribute beautiful and professional content for a quarterly newsletter that kept us in contact with our client base.

Leo Lantz, Leo Lantz Construction, Inc.

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