Getting customers is one of the biggest challenges any residential and commercial/industrial manufacturer has. Sure, you may have the most incredible home décor or building product in the entire world, but if nobody knows about it, they won’t buy it. It’s the same with any company that needs to sell products or services.
Business growth requires a solid marketing strategy, and content marketing is one of the most effective tools at your disposal. But it’s no easy task and requires a lot of planning and follow-up to ensure it helps you reach your business goals. Let’s examine some of the best strategies you should implement to use content marketing for your brand.
Look At Your Goals
Before you can get started, you need to determine what you want your business to look like. Chances are you are trying to grow your business, but what exactly are your goals. Ask yourself some of these questions:
- What would you like your annual sales to be?
- Who are your target customers?
- Where have you found current customers?
It would help if you also took the time to determine what your marketing content is intended to do. Is it to attract customers, or are you hoping to create more informative pieces to educate potential customers or build your brand? Narrowing down your goals and purpose will make it easier to create a marketing strategy.
Research The Competition
Before you jump in and start spending time and money on a content marketing strategy, it is a good idea to research your competitors. Look to see who they appear to be marketing to and how. Are they doing mailers? Are they advertising in local newspapers? Do they have a strong internet presence with a blog that is shared on social media?
By researching what is working for other companies that are similar to yours, you can get an idea of where you should focus your attention. You could use this information as a guide as you begin to create content.
Plan And Automate
Your content marketing strategy needs to be consistent. We understand that you have a million other things to do, and marketing may not be at the top of your to-do list. But, if you don’t do it, your business pipeline will eventually run dry.
It’s a good idea to plan your content in advance and figure out a way to automate it. That way, you won’t be scrambling for something to post just for the sake of posting it.
You can purchase a CRM or subscribe to various applications that will post your content for you. They will ensure your current and past clients receive updates via email and can also post to your social media networks to ensure your content is being seen and noticed by potential clients.
Once you know the whos and hows, you need to get to work and create content that will help you reach your goals. You’ll want your content to be factual so you can look like the home products manufacturing expert you are.
It would be best if you also got client testimonials and reviews to show how others have felt after working with you. Lastly, your content needs to have a call to action so that the viewers of your content will know what their next step should be.
If you’d like more ideas on how to put together a strategic marketing plan for your home product manufacturing business, we are here to help.