Mar 21, 2022 | Advertising, Branding, Marketing, Marketing Strategy, Uncategorized
Right now, home builders and remodeling contractors have all the work they can handle. There is a huge demand for their services, and supply chain issues are placing a limit on how much work they can actually complete. So it stands to reason that the last thing they... 
Apr 26, 2021 | Advertising, All Posts, Marketing, Marketing Strategy
Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach... 
Apr 7, 2021 | Advertising, All Posts, Marketing Strategy
Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent... 
Nov 20, 2020 | Advertising, Marketing, Marketing Strategy, Social Media, Technology
We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But... 
Oct 13, 2020 | Advertising, Social Media, Technology
When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can... 
Dec 30, 2019 | Advertising, Digital Marketing, Marketing, Marketing Strategy, Photography, Print Marketing, Remodeler photography, Remodeling Sales
I’ve said it before and I’ll say it again: as a contractor, photos of your finished work are your most valuable advertising asset. Now that you’ve already read Part 1 in our series on achieving effective remodeler photos, get ready for some pointers for setting the...