Mar 16, 2020 | Digital Marketing, Marketing, Marketing Strategy, Relationship Marketing, Remodeling Sales
One mistake I see remodelers and builders make with marketing efforts is fixating on a single generation of homeowners. On one hand, it’s understandable to focus on the baby boomer generation, who are mostly retired. Because their children, if they had any, are... 
Feb 25, 2020 | Digital Marketing, General Info, Marketing, Marketing Strategy, Relationship Marketing, Remodeling Sales
Originally published January 6, 2020: Updated on February 25, 2020 Building customer relationships is a crucial part of marketing services like remodeling and building. Relationship marketing, reputation, and word of mouth advertising are strong sources of quality... 
Feb 24, 2020 | Branding, Marketing, Remodeling Sales, Sales Process
Someone found your remodeling company when their friend shared one of your Facebook posts and called you on a Monday morning. Your gatekeeper prescreened the caller and set up an appointment, setting your well-defined sales process into motion. Your seasoned... 
Feb 17, 2020 | Remodeling Sales, Reputation Management, Sales Process
Having an effective prequalifying method for your remodeling leads saves you both time and money. It’s particularly important to have a solid prescreening process if you are still going on sales calls as the owner of a remodeling or building company. Your time... 
Feb 10, 2020 | Marketing, Remodeling Sales, Sales Process
As a home builder and remodeler, the warranty you offer clients in your contracts can make or break your sale. Your clients want to protect their investment, but if you offer too much, you could find yourself seriously cutting into your profits. For the homebuyer,... 
Feb 3, 2020 | Marketing, Remodeling Sales, Sales Process
Maybe you have been your building or remodeling company’s sole salesperson thus far. With business growth comes pressing responsibilities, and you may not have the time or energy left anymore to act as the entire sales department. The first step in hiring the perfect...