In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a...
Video marketing isn’t the “up and coming” marketing strategy anymore. It has arrived and should be an important part of your content marketing today. According to research from HubSpot, more than half of consumers want to see more video content from companies. So what...
One mistake I see remodelers and builders make with marketing efforts is fixating on a single generation of homeowners. On one hand, it’s understandable to focus on the baby boomer generation, who are mostly retired. Because their children, if they had any, are...
Social media is a great place to spread the word about your building or remodeling business. From a marketing perspective, social media is necessary, but when allocating your spending, you should take some things into consideration. When it comes to leads and ROI, all...
I’ve said it before and I’ll say it again: as a contractor, photos of your finished work are your most valuable advertising asset. Now that you’ve already read Part 1 in our series on achieving effective remodeler photos, get ready for some pointers for setting the...
Welcome to Part 3 in our reputation management series! Let’s delve into one important aspect of managing your online reputation: negative reviews. You may feel shock and dismay at a negative review, but it happens even to the best companies. If you’ve read our blog on...