Marketing Tips
For Contractors, Home Builders, & Manufacturers
6 Reasons Why Your Blog Isn’t Working
Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and...
Smart Home Features Homeowners Want
In last week’s post, we talked about some of the most important trends shaping home building and remodeling in 2021. COVID has accelerated many of the changes in the housing industry and the adoption of smart home features is another one of those, recent research...
Marketing to 2021 Home Trends
2020 changed the way we lived and worked, as we all experienced a major shift in our day-to-day lives. It’s not surprising that homeowners are looking for their homes to adapt with the changing times. Our marketing needs to change, too. Remodelers and builders need to...
2021 Social Media Trends Remodelers Need to Know
Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today....
Why You Should Start a Remodeling Podcast
At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard...
Capitalizing on the Second-Home Boom
One significant effect of this year’s coronavirus pandemic has been a booming market in vacation homes. While many households are struggling financially, there are also many that are taking the opportunity to find second homes away from larger metro areas. For...
Remodelers Shouldn’t Sleep on Gen Z
Silent Generation. Baby Boomers. Generation X. Millennials. It’s time to add a fifth generation to your marketing mix: Gen Z is entering the workforce, buying houses and shaping the way products are sold and marketed. The time to focus on this emerging market is now!...
Tools for Tracking Your Social Media Success
Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the...
Overcoming video marketing objections
We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But...
5 Tips for Integrating Offline Marketing and Digital
Print marketing tends to get the short shrift these days. “Print is dead” is a common refrain. We’ve explored before why that’s false, but the short version is the data shows print marketing can still deliver big results. Read more: Why Direct Mail Still Works The...