Marketing Tips
For Contractors, Home Builders, & Manufacturers
Relationship Marketing – Surprise & Delight
Small Gestures Can Make A Big Difference In any relationship, whether it’s between spouses, siblings, or friends, it’s the little things that make them special. Those small moments when someone does something nice tend to live on in memories longer than the grand...
5 Ways to Get Customers’ Attention
Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach...
2021 Housing Market: Why you should market when business is booming
Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent...
Rebranding a remodeling company and when you should do it
There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate...
Beginner’s Guide to Remodeler Marketing
Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they...
Contractors – Claim Your Online Listings
When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler...
IBSx: Remodeling and building trends for 2021
While we all would have loved to have been in Orlando for this year’s International Builders Show, the pandemic changed those plans like it has so many others. So instead, we joined the industry for the first-ever IBSx virtual show. Last week, we shared some of the...
IBSx: 2021 looks good for remodeling
It was a decidedly different feel to this year’s International Builders Show and Kitchen & Bath Industry Show. Instead of heading to sunny Orlando, the RT Marketing team joined the rest of the industry at our computer screens to find the latest in products and...
The Contractor’s Guide to Google My Business
Being visible online – especially on Google – has never been more important, especially as a local small business. Even as a remodeler or builder, you need to be easily found when homeowners are searching online. Despite this, many companies don’t ever lay claim to...
How to Build an Email List for Your Remodeling Company
Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To...