Marketing Tips
For Contractors, Home Builders, & Manufacturers
8 steps to encouraging employees as brand advocates
It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees...
7 Content Marketing Mistakes to Avoid
We’ve written in the past about why content marketing is important to you as a remodeler. It’s one of the best ways to make yourself known as an expert in the field. That’s become even more important in the last several months as the novel coronavirus changes how...
How 2020 has changed building and remodeling
2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what...
Social Media Demographics
When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can...
Ideas for hosting virtual customer events
With COVID-19 still limiting the ability to host events or gatherings in many places, it’s worth thinking about alternatives. With the exception of events with limited contact, it’s tough to have an in-person gathering. Customer appreciation barbecues or cocktail...
Leveraging your customer service success
Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer...
Brand-building as a Remodeler
It’s easy to think of brand building as something that big businesses – the Apples and Amazons of the world – do. But, if anything, it’s even more important for small businesses like most remodelers to establish a brand identity that resonates with customers. Your...
Why you need to invest in professional photography
It’s an overused cliché, but pictures really are worth a thousand words … or when it comes to remodeling, maybe a couple thousand. We are blessed to work in an industry with a beautiful product – fabulously remodeled kitchens, bathrooms, decks and more. That means its...
Marketing Remodeling to Everyone
When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential...
Why Direct Mail Still Works
Social media and other digital marketing tactics get most of the buzz in marketing today. And those are important tools to have as part of your marketing mix. We spend a lot of time talking about them ourselves, and it’s a big part of what we offer our remodeler...